Adventures of a Beauty Professional
|Posted on August 27, 2014 at 7:20 AM||comments (2)|
One of the most important elements of marketing is confidence. Confidence in your brand. I know we all struggle at times with confidence, I am no exception. Unfortunately we look around too much, compare ourselves to others and their success. Ignoring we all have our own unique voice, our own unique talents, and our own unique journey. We see some people that appear to have the greatest confidence that never waivers. But that confidence came at a price. And I’m quite sure if you asked them, they would tell you even they have their doubts. The difference is they don’t let doubt win. They forge battle with it every day. So if you struggle with confidence know that you can win too. If you struggle with confidence know that there is an answer. It is education, knowledge and the persistent work towards mastery.
Are you struggling with service techniques? There is so much education available some at no cost to you but time and a connection to the internet. So many companies have YouTube videos that give step by step tutorials from the simplest to the most detailed techniques. Nail Art, sculpting acrylic or gels, pedicure techniques, massage steps. Start with the companies whose products you work with and master these techniques. Dedicate at least one hour of the day to watch and learn. Then dedicate a few hours a week to actual hands on practice, whether you use a practice hand or a willing live model.
Are you struggling with communication? Communication is one of the biggest factors in building the clientele you want. Read books on communication. Study people and their temperaments. I am in the process of reading a book about the difference between introverts and extroverts. Did you know they each use a completely different part of their brain in the thought process? It is much easier to communicate with likeminded people, but the challenge is, our clients are all different. Learning great communication techniques can build trust with a client and trust builds loyalty. Clients stick with service providers that they feel a connection with, so build better connections.
Are you struggling with your finances? Hundreds of books have been written about business finances. Meet with a financial expert and ask for some recommendations to get started understanding the basics. You should know what your cost of doing business is and where your profitability stands. I’m not saying you have to become an accountant, but you do need to get a grasp on the numbers. Working with a budget and understanding your cash flow will give you more confidence in your business and life.
Are you struggling with marketing? Don’t know what’s working and what’s not? Take some time and dig into your client base. Learn how they found you and expand your base with those techniques. Again there are a ton of resources on marketing, I can recommend a few great books, mine for one. Ha-ha. But seriously, next time you are at a show don’t just take the classes for technique; sit in on a marketing or business building class. One idea can change your whole world. Work with a coach if needed, take a webinar. But don’t let your lack of understanding marketing lead to a lack of self-confidence.
Confidence comes from great skills and great skills come from education. Take a look at this list and pick one or two things you will commit to master. There is no better marketing tip than carrying yourself with confidence, even if you have to fake it till you make it. Confidence is key and building your confidence is smart marketing.
|Posted on November 29, 2011 at 7:50 AM||comments (3)|
Todays marketing tip is about giving back to your clientele. To quote St Francis “For it is in giving that we receive. “
So many days we are the recipients of our clients love and money, this holiday is a wonderful opportunity to give back and share the love. Every year in my salon I put up “The Giving Tree”. I decorate a small tree with cute little pre-decorated ring boxes I find on line at nilecorp.com and inside I tuck a gift for my clients. Where the ring would go I fold a little paper that has a salon discount on it. I use a word document and print several types of discounts for my clients. Understand though I don’t just pick any gift. I strategically focus on upsells and add on services. I write things like Free upgrade to a spa manicure, or pedicure. Free paraffin dip. 15% off Spa manicure. 15% off anti-aging hand treatment. I offer the opportunity for my clients to experience an upgrade on their normal services because let’s face it. If they never experience the upgrade they really can’t understand the benefit. Once they experience the upgrade they will forever know what they are missing. This small gesture gives them the opportunity to see feel, smell and even taste the difference. Many of my spa treatments come with a complimentary beverage or treat. Peppermint patties and peppermint tea accompanies my Peppermint pedicure. Chocolate cherry hot coco comes with my Chocolate covered cherry pedi. Pumpkin spice tea comes with my pumpkin pedi, you get the drift. So the next time you ask them if they want to upgrade their service with your latest spa service they are more likely to say yes in order to get the spa experience. I also add in gift certificate specials like get a free 10 dollar gift card with every 50 dollar gift card purchase. Free gift, like a sample solor oil and travel hand cream. I do add a few 50% off retail purchases just for the excitement. Think about what it is you are trying to promote in your salon and make it a little easier for your clients to purchase and experience. The giving tree is up all season until January 1 but the special gifts have a very limited time line, usually from Jan1 to end of February or March. Just enough time to get through a few quiet months while promoting your best services. Everyone that visits the salon, even those just buying gift certificates are encouraged to take a gift off the tree. With these next few weeks we will see many more customers treating themselves for a special holiday party or just because. Don’t miss the opportunity to give back and say thank you for your loyalty and your business. I never forget for one moment without them there is no me.
|Posted on October 24, 2011 at 11:50 PM||comments (1)|
Today’s tip is about feeding your mind a healthy diet. Garbage in, garbage out as they say. Many of us that are so meticulous about what we put in our stomachs think nothing about binging on junk food for the brain. Is it true as “they” say that successful thinking breeds success? The answer is a resounding YES. While listening to my podcast dujour one day last week I stumbled upon a classic recording by the master himself, Zig Zigler. In this particular podcast called the power of self talk Zigler explains to the crowd to whom he is speaking that they will be more physiologically energized after listening to motivational, success stories even after sitting on their bums for an hour through the presentation. How could that be? The answer was provided by Dr Forrest Tennant. He published a study way back in 1989 after conducting an experiment at one of Ziglers seminars. The Dr. took samples of blood from participants before and after the presentation. On closer examination of these specimens Dr Tennant found the levels of dopamine, epinepherin and serotonin to be up to 300% higher in the later samples. “There is a biochemical basis why people feel good after these talks. Something in hearing about success gives us an emotional charge that releases those chemicals into the bloodstream, and that makes the body function better” Dr Tennant explains. Tennant also states that while these effects only last for a few hours, he believes that regular doses of motivation will lead to better health, happiness and achievement. He puts it in the same category as helping your health as aerobics, sleep and 3 meals a day. I have studied the principals and practices of success, successful salon owners and beauty professionals for as long as I can remember. Success does leave a trail. One that can be followed if you are willing to be led. Personal development leaders have been shouting from the rooftops for years now about the importance of surrounding yourself with positive messages, mentors and coaching. Are people finally hearing? Is it more important now that the new economy has made business more scarce? I’m not sure if that is the case for everyone but for many nail technicians and business owners both big and small, the day to day operations are more challenging than ever. If you don’t have a healthy diet for your mind you will find yourself with mental constipation. So plugged up you can’t even think straight. My suggestions, put a filter on what you let rent space in your head. Worry? A waste, it prevents you from focusing on the present, which is the only moment we have any control over. Hide negative feeds on social media, even if you don’t agree, it still affects your psyche. Put positive affirmations in your head first things in the morning. Before you do anything else especially reading you email. Your email is like emotional roulette, you have no control over what comes pouring into your head. Instead? Read a daily motivational quote, passage in a book or scripture from a devotional. When the stress of the day sneaks up on you remember your morning meal. Let it fill your brain with a healthy snack of positivity. A steady diet of positive thoughts will have an amazing impact on your mood, which will in turn impact your productivity. And we are all after a bit more productivity right?
|Posted on February 9, 2011 at 11:04 PM||comments (0)|
Check out my blog on Nail Talk Radio
|Posted on October 3, 2010 at 3:17 PM||comments (0)|
Last weekend was the latest reunion of my "NailFriends". I recently moved and while searching through boxes I found the Article I wrote for NAILS magazine January 2008. This group of girls has seen me through thick and thin, ups and downs, ins and outs and everything inbetween. We are soul sisters, kindred spirits and BFFs for life. Every time I get together with them I am reminded of why I love these girls so much. We share everything, and I do mean everything. Business, personal, family and friends we have a true sounding board in each other. We are not afraid to tell, to listen and even to preach if need be. We know that everything said and shared is in confidence and in love. We love to learn together and share common interests. What is valuable to one is most likely valuable to all. We are a team 4 deep of research and knowledge. We search different solutions to problems and share the answers we find, good bad or ugly. We cheer for each other, laugh with each other and share sadness that only true friends can actually feel. What an amazing gift they have been to me for so many years. I am so grateful that IBD threw us together as the "Midwest Team" so many years ago. We are so blessed to have each other!
|Posted on September 13, 2010 at 9:43 PM||comments (1)|
I'm not sure about any other industries but we are truly blessed in beauty, especially nails. I am so glad I pursued my passion in nails and did not just stick to just hair like so many of my peers. Nail have given me some of my best friendships, best mentors, best times, best ideas, best trips, best shows, best times of my life. This past Sunday was just another fine example of the wonderful people that make up this crazy nail world. Eboni Jazzler and JaNiese Newton traveled to Ohio from Michigan to share their love of nails and their talent for networking and fun. What truly gifted women to have as teachers, leaders and mentors. Not to mention all the other fab girls that attended! In times like this when most people are pulling back, we are reaching out, to help each other grow. Just love that about these nail gals We are so lucky to have each other.
|Posted on September 6, 2010 at 8:55 PM||comments (0)|
So after having a web presence for over ten years I decided to finally combine all my endeavors to one web site. Not sure how this is going to work, but I'm giving it a shot. My salon clients can see my schedule, hopefully even book online soon. My fellow beauty professionals can see where I will be speaking/training, what I have published lately and even some surprises! This blog will include rants and raves, insights and interviews and everything inbetween, it will NOT be edited for content! Hopefully this will be easier having one site to work on at a time but you never quite know out here in cyberspace what will happen. Things have a funny way of changing on you, not all bad either. So stay tuned and bear with me as I learn this new website design. thanks!